I actually don't mind the sounds-find them kind of funny! I have always (w/ and w/out my colon) had super LOUD stomach growls when I'm hungry so may be I'm just used to odd noises coming from my gut. I actually am more embarrassed by my empty stomach noises than my pouch noises. May be I'm more comfortable about it because it's been almost 4 years since take-down & I LOVE my pouch-don't care what noises it makes as long as it continues to work so well-plus anyone who's opinion matters to me, knows I have new plumbing so it doesn't matter to me when it happens around them. If it does happen around strangers and I feel embarrassed by how loud it is or I think it sounds like I'm passing gas, I'll make a joke out of it & say something like, Sorry...that's my stomach. It makes weird noises!" or "Sorry about the noise, I'm starving!". I always blame my stomach because it's believable and I don't feel the need to explain my plumbing to strangers. It works to make a joke out of it. It's just a noise. Don't sweat it. Btw, I don't know what causes it but I seem to feel that Jpouchers have extra room in there so more area for noise to bounce off of-like an echo but who knows!!